We understand that you are concerned about how your information is used and shared, and we appreciate that you trust us to handle this matter with care and sensitivity. This privacy statement will explain how we collect and process your personal information through the Modesofi website, equipment, products, services, online stores, applets and other applications to which this privacy statement applies (collectively referred to as “system services”).

The types of personal information we collect are as follows:

Information you provide to us: We receive and store any information about system services that you provide to us. You can choose not to provide certain information, but this may prevent you from using some system services.

Information obtained automatically: We automatically receive and store certain information about your use of system services, such as your interaction information with the content and services available in system services. Like many other websites, we use cookies and other unique identifiers. We obtain certain information when your web browser accesses System Services or other content provided by us or on our behalf on other websites.

Information obtained from other sources: We may receive information about you from other sources, such as obtaining your shipping address and mobile phone number from the Mini Program operator when you use our Mini Program so that we can deliver your purchases to you items.

Sensitive personal information: We may collect sensitive personal information during your use of system services. For example, when you purchase our overseas products, we need to collect identification information, including your ID number, so that the products you purchase can be cleared through customs.

For what purposes do we process your personal information?

We process your personal information in order to operate, provide, develop and improve our products and services to our customers. These purposes include:

Purchase and delivery of products and services: We use your personal information to accept and process orders, deliver products and services, process payments, and communicate with you about orders, products and services, and promotional offers.

Provide, troubleshoot, and improve system services: We use your personal information to provide functionality, analyze performance, fix bugs, and improve the availability and effectiveness of system services.

Recommendation and personalization: We use your personal information to recommend functions, products and services that you may be interested in, identify your preferences, and personalize your system service experience.

Compliance with legal obligations: In some cases, we collect and use your personal information to comply with legal requirements. For example, we collect your personally identifiable information, including your ID number, so that your overseas purchases can be cleared and fulfill our filing obligations. Communicating with you: We use your personal information to communicate with you about system services through different channels (such as telephone and email).

Advertising: We use your personal information to display advertisements for features, products and services that may be of interest to you. We do not use personally identifiable information to display interest-based advertisements. For more information, please read the “About Advertising” section of this Privacy Statement.

Protection against fraud and credit risk: We use personal information to prevent and detect fraud and abuse, to protect the safety of our customers, Modesofi and others. We may also use scoring methods to assess and manage credit risk.

What are Cookies and other identifiers?

In order for our system to recognize your browser or device, and to provide and improve system services, we use Cookies and other identification codes. For more information on Cookies and how we use them, please read our Cookie Policy.

Do we share the information we receive with others?

Customer information is an important part of our business and we will not sell it to others. We only share customer information in the manner described below and with affiliates of this website that apply to this Privacy Statement or that employ practices no less protective than those described in this Privacy Statement. These Modesofi entities may be located in other countries.

Transactions involving third parties: We provide you with services, products or applications provided by third parties for your use through system services. You can tell when your transaction involves a third-party seller with whom we share customer information in connection with the transaction.

Third Party Service Providers: We employ other companies and individuals to perform certain functions on our behalf. For example, processing product or service orders, delivering packages, sending letters or emails, deduplicating customer lists, analyzing data, providing marketing assistance, providing search results and links (including paid search listings and links), processing payments, To transmit content, score, assess and manage credit risk, and provide customer service. These third-party service providers have access to customer information necessary to perform their duties, but cannot use this information for any other purpose.

Business Transfers: In order to continue to develop our business, we may sell or acquire businesses or services. In these transactions, customer information is often one of the transferred business assets, but such information (unless, of course, the customer agrees otherwise) remains subject to the promises made in any privacy statement that existed prior to the transfer. Although unlikely, in the extreme event that this website or its affiliates or all of their respective assets are acquired, customer information should be part of the transferred assets.

Protection of this Site and others: To comply with the law, enforce or apply our Conditions of Use and other agreements, or to protect the life, property, or other substantial legal interests of you, this Site, our customers, or others, we will Account or other personal information will be provided. This includes exchanging information with other companies and organizations in order to prevent fraud problems and reduce credit risk.

In addition to the above, when information about you may be disclosed to third parties, you will be notified and you will have the opportunity to choose not to share this information with third parties.

Cross-border provision of personal information

In order to provide cross-border e-commerce transactions, technical support and maintenance of equipment or systems, ensure information security, and conduct operation management, etc., we may provide some of the personal information we collect to Modesofi outside China, or allow Modesofi outside China to access and store Personal information in China. We will abide by the provisions of applicable laws and ensure that your personal information outside China is at least as protected as the applicable requirements in China through contractual agreements, internal policies and standards.

About my information security

Our system is designed with your security and privacy in mind.

We protect the security of your personal information during transmission by using encryption protocols and software.

We strictly adhere to the Payment Card Industry Data Security Specification (PCI DSS) requirements when processing credit card data. We maintain physical, electronic and procedural security safeguards related to the collection, storage and disclosure of personal information. Our security procedures mean that we may sometimes ask you to provide proof of identity before disclosing personal information to you.

Our devices provide security features to prevent unauthorized access and data loss. You can control these functions and configure them according to your needs. It is very important to prevent unauthorized use of your password or your computer or mobile device by others. Therefore, you should ensure that when you share a computer or mobile device with others, you log out immediately after using it.

about advertising

Third-Party Advertisers and Links to Other Websites: The System Services may have third-party advertisements and links to other websites or applications. Third-party advertising partners may collect information about you when you interact with their content, advertisements, and services. To learn more about Modesofi third-party advertising, including interest-based advertising, please read our Interest-Based Advertising Policy. To adjust your ads preferences, go to the Ads Preferences page.

Use of third-party advertising services: We provide advertising companies with information that enables them to provide you with more useful and relevant Modesofi advertisements and to measure their effectiveness. When we do this, we never share your name or other information that directly identifies you. Instead, we use advertising identifiers, such as cookies or codes generated by applying irreversible encryption technology to other information, such as email addresses. For example, if you have already downloaded one of our apps, we will share your advertising identifier and data about that event so that you do not receive an advertisement to download the app again. Some advertising companies also use this information to provide you with relevant advertisements from other businesses. You can learn more about how to opt out of interest-based advertising by going to the Ads Preferences page.

What information can I get?

You can access your information, including your name, address, payment methods, profile information, Prime membership, family settings, and website purchase history in the “Your Account” section.

What are my options?

If you have any questions about how we collect and process your personal information, please contact our customer service. Many of our system services also include settings for you to choose how your information is used.

As mentioned above, you can choose not to provide certain information, but you may not be able to use the corresponding system services afterwards.

You may add or update certain information from your account. When you update information, we generally keep a copy of the original information on file.

If you do not want to receive emails from us, please adjust your email preferences. If you do not want to receive in-app notifications from us, please adjust your notification settings in the app or device.

If you do not want to see interest-based advertising, please adjust your advertising preferences.

The help section in the toolbar on most browsers will tell you how to prevent your browser from accepting new cookies, how to have your browser notify you when you receive a new cookie or how to disable cookies completely. Because cookies and other identifiers allow you to take advantage of the best features of this site, we recommend that you leave them turned on. For example, if you turn off or prohibit acceptance of our Cookies, you cannot add items to your shopping cart, enter the self-checkout process, or use products and services on this website that require you to log in to use. For more information on cookies and other identifiers, please see our Cookies Policy.

• You may withdraw your consent to our processing of your personal information by closing your Modesofi account.

You can also opt-out of certain other types of data processing by updating your settings on the applicable Modesofi website (e.g. “Content and Devices”), device or application. Most non-Modesofi devices also provide users with the ability to change device permissions (e.g. disable/access location services, contacts). For most devices, these controls are located in the device’s settings menu. If you have questions about how to change device permissions on a device made by a third party, we recommend that you contact your mobile service provider or device manufacturer.

In addition, within the scope required by applicable law, if you have other requests to access, delete or correct your personal information, please contact customer service. You can also go to Request My Data to submit a request for personal information, or click here to log out of your Modesofi account. Depending on your selections, some services may not be available in part or in whole.

How long will we store your personal information?

We store your personal information so that you can continue to use system services, and we only store it for the time necessary to meet the relevant purposes described in this privacy statement, and we may also comply with legal requirements, such as taxation or accounting, etc. Storage is required by law, otherwise we will notify you in advance. For example, we keep a history of your transactions so that you can review past purchases (and repeat orders if desired) and the address you sent your order to.

Are minors allowed to use this website?

We do not sell products to minors, but we sell minor products to adults. If you are under the age of 18, you may use this website only with the involvement of a parent or guardian.

Conditions of Use, Notices and Amendments

If you choose to visit this website, your visit and disputes regarding privacy will be governed by this Statement and our Conditions of Use, including limitations on compensation, dispute resolution and application of the laws of the People’s Republic of China. If you have any questions about privacy on this website, please contact us with a full description, and we will try our best to solve it for you.

Our business changes from time to time, and our Privacy Statement changes with it. You should check our website frequently for the latest changes.

Unless otherwise stated, the current Privacy Statement applies to all information we have about you and your account. We stand by our commitment not to make material changes to our policies and practices that would reduce the protection of personal information without the consent of the affected customers.

If you have any questions about how Modesofi handles your personal information or want to contact the relevant personal information processor, please contact our customer service or send an email to [email protected]. Please provide a detailed description of the problem, we will try our best to solve the problem for you. Generally, we will reply you within 15 working days.

Additional Details About Information Collection

Business functions

The items listed below are the types of personal information related to the business functions of Modesofi. Personal sensitive information is underlined for your reference:

Create your Modesofi account. In order to create an account, we will ask you to provide your name and phone number, and to assign a password to the account. You may also choose to provide us with your email address. If you create a Modesofi account by logging into your WeChat account, WeChat will provide us with your account nickname and avatar. After your Modesofi account is created, you can choose to add other information to your account, such as name, address and phone number in your address information, personal description and photo in your public profile.

Browsing or shopping in the Modesofi online store When you search for or purchase goods or services in our online store, we automatically collect certain types of information. This information may include the Internet Protocol (IP) address used to connect your computer to the Internet and device performance metrics, such as when the device is used, application usage, connection data, and the event of any errors or malfunctions. We also collect information about your search history, interactions with site content, and information about products and services that you add to and remove from your shopping cart. To enhance your shopping experience, you also have the option to edit your wishlist or gift registry, set reminders for special events, or use alert features such as product availability notifications.

Use the Modesofi applet. If you use our Mini Program, the channel provider of the Mini Program may provide us with your mobile phone number, delivery address and ID number. Collecting this information is necessary for us to complete your shopping and transactions in the Mini Program.

Order to place an order. When you are ready to purchase our overseas purchases, we will ask you to provide your name, phone number, delivery address and identity-related information, including your ID number or a copy of your ID card, in order to facilitate our cargo transportation, Clear customs or comply with other prevailing regulations including foreign exchange controls. In connection with your order, we may also collect information from third parties, such as the latest delivery address information provided by our carrier, which we will use to update our records for the next delivery to you purchased commodity.

Pay for goods, content and services. You can choose to pay by providing us with payment card information, or through third-party payment tools such as WeChat Pay and Alipay. If you choose to use a third-party payment tool, we will send the details of the order to the payment service provider, and they will promptly notify us after your payment. Instead of providing us with payment information at checkout, you can choose to add payment tools in your account wallet, or set payment options, such as one-click order settings.

Communicating with Customer Support: We will collect any information you submit to our customer service staff, such as by phone or email, including the phone number or email address used to contact our customer service team. To protect your privacy and security, our customer service staff may ask you questions to verify your identity. We may also communicate with you regarding your order. Participating in Community Activities: System Services include various methods for you to submit feedback on the services we provide and purchases made through our online store. We will collect any information you provide through these forums. Software Development Kit (“SDK”)

The personal information we collect may be processed using third-party SDKs to simplify customer registration, send push notifications and make payments. Click here to view the details of the SDK we access.

Information provided to us when you use system services

You will provide us with information in the following scenarios:

to search for or purchase products or services in the online store; Add or delete items in the shopping cart, or place an order through the system service or use the system service;

download, view or use content on the device or through services or applications on the device;

Provide information in My Account (you may have more than one account if you use more than one email address or mobile phone number when shopping with us) or your public profile;

Upload your contact information;

configure your settings on, provide data access to, or interact with a Modesofi device or service;

Provide your products or services through system services;

communicate with us by telephone, email or otherwise;

Upload pictures via photo album or record video via microphone and camera for customer reviews;

Fill out questionnaires, support tickets or contest entry forms;

Use our services, such as the Kindle App;

edit wishlists or gift registries;

Participate in discussion boards or other community special events;

Submit and evaluate comments;

Specify reminders at special times;

Enable product availability pushes, such as order notifications. as well as Provide read and write access to external memory for reading local e-books or downloading e-books to SD card.

As a result of these actions, you may provide us with the following information: identifying information, such as your name, address and telephone number;

Payment Information;

your location information;

The name, address and telephone number listed in the address;

the content of comments and emails to us;

Self-introduction or photo in your public profile;

Information and documents about identity, including identification numbers;

corporate and financial information; and

Device log files and configuration, including Wi-Fi certificates, if you choose to automatically sync with your other Modesofi devices. Information Obtained Automatically

Some of the information we collect and analyze includes:

the IP address used to connect your computer or mobile device to the Internet;

login information, email address and password;

A list of software installations to support automatic login to the Modesofi app on your device;

Device identifiers (including IMEI, IMSI, Android ID and device MAC address), which may also be collected while the app is running in the background, to prevent and detect fraud and abuse to protect the safety of our customers, Modesofi and others;

the location of the device or computer;

content interaction information, such as content downloads and network details including information about your internet service provider;

Device metrics, such as device usage time, application usage, connection data, and any errors or event failures;

System service metrics (for example, the occurrence of technical errors, your interaction with service features and content, your setting preferences and backup information, the location of the device running the application);

version and time zone settings;

Purchase history and content usage history, which we sometimes combine with similar information from other customers to create site features such as best-selling products;

Complete website URL clicks, including date and time; products and content you viewed or searched for; page response times, download errors, length of visits to specific pages and length of pages, and page interaction information (such as scrolling, clicks, and cursor dwells) ;

The phone number you use to contact our customer service department. as well as Dynamic sensor information for screen orientation adaptive rotation.

We may also use device identifiers, cookies and other technologies on devices, applications and our web pages to collect browsing, usage or other technical information.

Information obtained from other sources

Information we obtain from other sources includes:

Updated shipping and address information from our carriers or other third parties for us to make corrections to our records and to facilitate delivery of your next order or to facilitate contact with you;

Account information from third parties (such as WeChat) to allow you to use your WeChat authentication to set up your account;

Account information, purchase or return information, and page view information obtained through our business partners or merchants that provide us with technical, fulfillment, advertising, or other services;

Information about interacting with products and services offered by our affiliates; and

Search results and links, including paid search listings (such as sponsored links).

Information available to you

The information you can obtain through system services includes:

The status of recent orders (including subscriptions);

your full order history;

personally identifiable information (including name, email, mobile phone number, password and address book);

Payment settings (including payment card information, promotional certificates, gift card balances, and one-click ordering settings);

email notification settings (including product availability reminders, deliveries, special event reminders and newsletters);

Recommendations and products you have recently viewed (including recommended for me and optimized product recommendations) as the basis for recommendations;

shopping lists (including wish lists);

Your content, device, service and related settings, as well as communication and personalized advertising preferences;

Your recently viewed content; and your public profile (including your product reviews, photos, and personal public profile).